The Hungry Artist | Snickers

Snickers has been telling people you’re not you when you’re hungry. But what if someone else is hungry?

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We sent a street artist all over the city to draw portraits. But his hunger turned his subjects into something else—and their reactions were captured in an online video. For the first time in the campaign’s history, people could see the effect of hunger right on their own faces. The street portraits became a whole new medium.