#StopTheSpread | National Union
of Journalists of the Philippines
#StopTheSpread is a facebook chatbot that can check if news is from a suspicious source. Users can submit links that the chatbot can check based on various factors such as bylines, photo credits, and publishing date among others. This is even more important given the spread of misleading and outright false information about the corona virus or COVID-19. NUJP, wanted to advocate the fight against disinformation – false information intended to mislead the public.
Client: National Union of Journalist of the Philippines (NUJP)/ Center for Media Freedom and Responsibility CMFR)
Agency - BBDO Guerrero
Creative Chairman: David Guerrero
Executive Creative Director: Federico Fanti
Creative Director: Manuel Villafania
Associate Creative Directors: Caleb Cosico, Rayna Reyes, Alexis Dy, Michelle Edu, Nico Zapanta
Copywriters: David Guerrero, Alexis Dy, Rayna Reyes, Angela Alcala
Art Directors: Federico Fanti, Caleb Cosico, Michelle Edu, Nico Zapanta
Creative Services Director: Al Salvador
Final Artists: Manny Vailoces, Jomar Marasigan
Account Directors: Fred Nicolas, Don de Leon
Senior Account Manager: Regie Ucang
Executive Director, Transformation: Roshan Nandwani
Digital Experience Manager: Oleg de Leon
Junior Developers: Ernest Pascual, Marcus Ramos
Awards:
2020 The One Show Asia • Public Service and CSR Winner
2020 Silver • Ad Stars • Data Storytelling
2020 Crystal • Ad Stars • Use of Social for Mobile
2020 Shortlist • The One Show Asia • Creative Use of Data
2020 Shortlist • The One Show Asia • Social Media
2020 Shortlist • Ad Stars • Digital Design
2020 Shortlist • Ad Stars • Use of social in a direct marketing campaign
2021 Bronze • Caples London • Creative Use of Data
2021 Bronze • Kidlat • Creative Purpose
2021 Bronze • Kidlat • Creative Technology & Media
Fakeblok | National Union
of Journalists of the Philippines
Fakeblok is a Google Chrome extension that flags fake news articles on Facebook.
Client: National Union of Journalist of the Philippines (NUJP)/ Center for Media Freedom and Responsibility CMFR)
Agency - BBDO Guerrero
Creative Chairman - David Guerrero
Creative Director - Manuel Villafania, Nikki Golez
Associate Creative Director - Nico Zapanta
Art Director - Caleb Cosico
Final Artist - Manny Vailoces
Awards:
2018 Bronze • Kidlat • Digital Solutions
2017 Good Boomerang
2017 Gold • Boomerang • Effectiveness (Utility)
2017 Silver • Boomerang • Campaign (NGOs)
2017 Silver • Boomerang • Responsible Citizenship
2017 Bronze • Boomerang • Advocacy
