This Is A Tree | Boysen KNOxOUT
These one-square-meter artworks were painted along one of Manila's busiest and treeless highways, transforming its walls into mature trees. The trees are the latest mural from a campaign that was launched in 2012 that reduced the air pollution by 20%. To date 6,000 square meters of the city's walls have been painted with Boysen KNOxOUT. And more and more trees are being painted across the metro.
Awards:
2019 Bronze • Cannes Lions • Innovation Lions
2019 Bronze • Spikes Asia • Design
The Biggest Air Filter | Boysen KNOxOUT
Boysen, the country's leading paint launched Project EDSA - the Philippines' first curated public art initiative. Boysen teamed up with artists from all over the globe to paint giant murals along EDSA. The artworks would be painted with Boysen KNOxOUT - a revolutionary smog-eating paint.
Each of the 8 artists would use 1.000 square meters of wall as canvas.
Awards:
2014 Cannes Lions • Act Responsible Tribute
2013 Silver • Cannes Lions • Design Lions
2013 Gold • AMEs • Most Effective Use of Eco / Green Marketing
2013 Bronze • AMEs • Most Innovative Use of Media
2012 Shortlist • Spikes Asia • Ambient Media: Large Scale
